5 Steps To Perfecting Your Brand

Branding: Get it right!
5 Steps

Let’s push you to the next level

 

Banging on about branding again…

Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side the best product but you are not sure why everything is not coming together just as it should? Well take my 5 steps to perfecting your brand and capturing that audience.

Step 1: Colours

When looking at your social media/website can you see strong colours coming through? Or reverse a little, if you have been at it for years, did you once have strong brand colours now anything goes? When thinking about Joules you instantly know what the core brand colours are don’t you? Go back to basics and pick a pallet. We covered colours here.

Step 2: Fonts or Typefaces

When you started out what was the fashion? Brush lettering? I do see an awful lot of brands ‘Re-branding’ from a few years ago just because its not as hip as it used to be. When I design logos I like to go contemporary this way you will have a brand you can rely on for years. Please choose fonts well though,  have a look at my pinterest logo board, but keep an eye out for a complete blog post about this!

logo, branding, graphic design, business identity

Step 3: Know your buyer

Brand to attract your prospective customers, if they are feminine bring out the sparkles and pastels. If you were looking for new clients say in the motor industry they might not want pictures of unicorns and rainbows! So the imagery is just as important as the message.

“Make every detail perfect, and limit the number of details to perfect.” Jack Dorsey, co founder of Twitter

Step 4: Voice

What is your brand saying? Everything that you put out into the big wide world be it printed or online then you need to be consistent. Everything needs to flow from one platform to the next. You will then stick in the mind! Oh yeah I know that venue the one with the beautiful illustration of a giant oak tree, see you know what I am saying!

Step 5: Do NOT Skimp

Your branding is your face, your fingerprint, you are unique! As much as you can get cheap from the internet now so can everyone else, so unbeknown to you possibly another 100 florists have the same logo as you! (if that is your trade). If there is one thing that you should invest in branding is it, it will hopefully be with you for many many, more years to come

If you need a professional opinion on your branding feel free to contact me for a chat and let’s see if we can give you the WOW! Factor.

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