colour to make a statement.

Perception of colour in branding

Colour in design.

Branding guides.

Colour in design.


Colour can make or break a design.

You have your design for a new logo and now the natural progression is to add colour. Where do you start? So many different shades, tones and that is just the start.

Colour relationships

When you think about even the primary colours you instantly associate them with different things, take blue for instance. You naturally associate blue with water. Yellow with the sun or new things. Red, danger.

Breaking it down

I have a philosophy to group businesses into seasons. If you think about Spring and its characteristics; new, young, expressive, clear, approachable. A typical Spring business would be creative, children’s industry, marketing. Then let’s look at the Spring colours; greens, yellows, oranges, anything light and bright.

Summer all the warmth and sun may have taken the brightness away from the Spring colours so we can think more muted tones. Elegant and graceful. Florals come into play, good to remember if you are also thinking patterns. Also, we must remember the nautical theme in the Summer, navy, and reds. Typical Summer businesses would be in the wedding industry, photographers, jewellery designers or interior designers.

logo, branding, graphic design, business identity

Autumn, must be my favourite season. The beautiful colours of the leaves, the earthy tones. The businesses that would use these colors would be reliable and historic. Also remembering the organic and fair trade businesses or charities.

Winter, well winter is very black and white. Great for solicitors, banking businesses high end fashion and jewellery.


What’s Next? 

Have you built your pallet for your brand? or do you know where you are heading? putting a full pallet together can be tricky, if you need help please let me know. Also, remember the difference with RGB and CMYK they may vary depending on the use.

In the next blog I will be putting fonts together to complement, just remember to check back.

Want new articles before they get published?
Subscribe to our Awesome Newsletter.

5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand Branding: Get it right! 5 Steps Let's push you to the next level   Banging on about branding again... Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip...

Building a Brand

Branding business - case studies. Let's look at some recent branding. Branding business.   Let's start your brand together. Looking to build your brand?   Where do you start? You are taking a big step and going it alone, so much to think about. 'Doing' the...

Business in a box

Business in a box Are you ready to launch? Get ready. This is your year. Business in a box Have you just had your lightbulb moment? I did a few weeks ago, I have been thinking of packages that I could put together to help you. I want to solve your design problems and...

SSL Security

Security. Be SSL  Secure SSL Security Is your website secure? Having a secure website for your business is essential.  Not only to safeguard yours and your customers data, but to reassure to visitors that your site is protected to browse and buy...

The Importance of having a Website

Business. Growing your business The Importance of having a Website I cannot stress enough how having a good website helps your business – especially a small business. Have you thought about having a website but do not how to proceed? Do not be...

Wix v’s WordPress!

Question. Wordpress or Wix? Wix V Wordpress   Understanding website building You may be venturing into an exciting new business and of course need a website or perhaps want a brand new look for your site? Are you confused over the many...

Logo design can be fun if you know your brand

Logo Design. Daunting or fun? Logo design fun or daunting? You have your business idea you have this grand vision of how you see yourself in 5 years or do you? It does not matter what industry you are in every business needs a face. This is your...