5 Steps to perfecting your branding

5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand

Branding: Get it right!
5 Steps

Let’s push you to the next level

 

Banging on about branding again…

Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side the best product but you are not sure why everything is not coming together just as it should? Well take my 5 steps to perfecting your brand and capturing that audience.

Step 1: Colours

When looking at your social media/website can you see strong colours coming through? Or reverse a little, if you have been at it for years, did you once have strong brand colours now anything goes? When thinking about Joules you instantly know what the core brand colours are don’t you? Go back to basics and pick a pallet. We covered colours here.

Step 2: Fonts or Typefaces

When you started out what was the fashion? Brush lettering? I do see an awful lot of brands ‘Re-branding’ from a few years ago just because its not as hip as it used to be. When I design logos I like to go contemporary this way you will have a brand you can rely on for years. Please choose fonts well though,  have a look at my pinterest logo board, but keep an eye out for a complete blog post about this!

logo, branding, graphic design, business identity

Step 3: Know your buyer

Brand to attract your prospective customers, if they are feminine bring out the sparkles and pastels. If you were looking for new clients say in the motor industry they might not want pictures of unicorns and rainbows! So the imagery is just as important as the message.

“Make every detail perfect, and limit the number of details to perfect.” Jack Dorsey, co founder of Twitter

Step 4: Voice

What is your brand saying? Everything that you put out into the big wide world be it printed or online then you need to be consistent. Everything needs to flow from one platform to the next. You will then stick in the mind! Oh yeah I know that venue the one with the beautiful illustration of a giant oak tree, see you know what I am saying!

Step 5: Do NOT Skimp

Your branding is your face, your fingerprint, you are unique! As much as you can get cheap from the internet now so can everyone else, so unbeknown to you possibly another 100 florists have the same logo as you! (if that is your trade). If there is one thing that you should invest in branding is it, it will hopefully be with you for many many, more years to come

If you need a professional opinion on your branding feel free to contact me for a chat and let’s see if we can give you the WOW! Factor.

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5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand Branding: Get it right! 5 Steps Let's push you to the next level   Banging on about branding again... Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side...

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Building a Brand

Building a Brand

Branding business – case studies.

Let’s look at some recent branding.

Branding business.

Let’s start your brand together.

Looking to build your brand?

 

Where do you start?

You are taking a big step and going it alone, so much to think about. ‘Doing’ the doing, ‘Selling’ the doing and ‘thinking’ about the doing. In order to have everything in place, you need an identity.Don’t worry, I have got you covered. Or I could have it you choose me to help you, like these two ladies did.

Case study one – She-Force

Nadia came to me looking for help with her new business, she is a  transformational success coach and helps females find the confidence to live the life of their dreams and give them the tools to make this possible. Nadia wants all females who find themselves stuck in a rut to know there is another way and no-one has to live an unhappy life.

Starting the process

Nadia emailed me with her brief she had an idea about colour and what she kind of had in mind. I gave her some ideas in black and white and she was instantly drawn to a design. When thinking about designing logos you may have all the creative intentions but until you see it on paper or screen and feel the design and how it connects with your business it is tricky to visualise the end result.

logo, branding, graphic design, business identity

A little sparkle

Nadia wanted to show ‘force’ so we went with the power of static, electricity, lightning. As you can see above the subtle feature of this in the ‘O’. The colours in Nadia’s pallet were orange, black and gold. The mix for a gold is not great so using styles in photoshop it allowed me to create the gold effect, I think it has worked well.

Nadia went for the full branding package as it included various options and also a brand board with the complete foundation of her brand. Fonts, inspiration, power words and the pallet.

Branding business

“Charlotte has been amazing! She created the absolute dream vision for my brand! She was so quick to respond and sent me everything I needed in no time! She completely understood everything I explained to her and nailed my branding!”

Case study two – Kate Happle

 

I met Kate as a fellow member of the FEA, she was putting together the final touches of her programme and needed some feedback and research to make sure she had covered everything in her programme. I instantly said I would help as I know what it is like to start a project and the need for valuable feedback.

After our online chat we thought it would be great to work together, and here we are! I am about to help with a few modules on her course as an expert and also to help build her brand and website. We both feel we have a win-win situation!

 

logo, branding, graphic design, business identity

The design from concept to end.

 

When starting out you could have a good idea of what you are looking for from the colours right down to the exact typeface, however, I like to chuck a spanner in the works and see if it is actually what you are looking for. Kate was 100% sure of the style she liked, in fact we have a very similar style that we are drawn too. Kate mentioned her love of Gill sans and French Boho. I came up with the above ideas, can you spot the Gill Sans?

 

logo, branding, graphic design, business identity

Let’s talk colour.

 

Kate had her pallet worked out or so she thought until I came along and gave her more options…

With so many options Kate had not thought of she went with a completely different pallet. Both being in the FEA we see lots of pink, grey, and glitter so it was nice to have a new look. This I believe shows confidence, sets her out from the ‘norm’.

The icon that I designed is a mix of Kate’s initials, this will be great to use alone as well as with the logo.

 

The launch.

As I said earlier I am a lucky one to be part of Kate’s course and seeing the branding in person as it comes through on emails is great!

If you need help with your branding or you would just like a chat please contact me and we can look at some options for your business.

Oh I nearly forgot, do you want to see Kate’s brand board?…

 

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5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand Branding: Get it right! 5 Steps Let's push you to the next level   Banging on about branding again... Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side...

Building a Brand

Branding business - case studies. Let's look at some recent branding. Branding business.   Let's start your brand together. Looking to build your brand?   Where do you start? You are taking a big step and going it alone, so much to think about. 'Doing' the doing,...

Colour in Design

colour to make a statement. Perception of colour in branding Colour in design. Branding guides. Colour in design.   Colour can make or break a design. You have your design for a new logo and now the natural progression is to add colour. Where do you start? So many...

Business in a box

Business in a box Are you ready to launch? Get ready. This is your year. Business in a box Have you just had your lightbulb moment? I did a few weeks ago, I have been thinking of packages that I could put together to help you. I want to solve your design problems and...

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Logo design can be fun if you know your brand

Logo Design. Daunting or fun? Logo design fun or daunting? You have your business idea you have this grand vision of how you see yourself in 5 years or do you? It does not matter what industry you are in every business needs a face. This is your...

Colour in Design

Colour in Design

colour to make a statement.

Perception of colour in branding

Colour in design.

Branding guides.

Colour in design.

 

Colour can make or break a design.

You have your design for a new logo and now the natural progression is to add colour. Where do you start? So many different shades, tones and that is just the start.

Colour relationships

When you think about even the primary colours you instantly associate them with different things, take blue for instance. You naturally associate blue with water. Yellow with the sun or new things. Red, danger.

Breaking it down

I have a philosophy to group businesses into seasons. If you think about Spring and its characteristics; new, young, expressive, clear, approachable. A typical Spring business would be creative, children’s industry, marketing. Then let’s look at the Spring colours; greens, yellows, oranges, anything light and bright.

Summer all the warmth and sun may have taken the brightness away from the Spring colours so we can think more muted tones. Elegant and graceful. Florals come into play, good to remember if you are also thinking patterns. Also, we must remember the nautical theme in the Summer, navy, and reds. Typical Summer businesses would be in the wedding industry, photographers, jewellery designers or interior designers.

logo, branding, graphic design, business identity

Autumn, must be my favourite season. The beautiful colours of the leaves, the earthy tones. The businesses that would use these colors would be reliable and historic. Also remembering the organic and fair trade businesses or charities.

Winter, well winter is very black and white. Great for solicitors, banking businesses high end fashion and jewellery.

“COLOURS CAN CONVEY MEANING OFTEN MORE POWERFULLY THAN WORDS.” – Zena O’Connor

What’s Next? 

Have you built your pallet for your brand? or do you know where you are heading? putting a full pallet together can be tricky, if you need help please let me know. Also, remember the difference with RGB and CMYK they may vary depending on the use.

In the next blog I will be putting fonts together to complement, just remember to check back.

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Subscribe to our Awesome Newsletter.

5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand Branding: Get it right! 5 Steps Let's push you to the next level   Banging on about branding again... Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side...

Building a Brand

Branding business - case studies. Let's look at some recent branding. Branding business.   Let's start your brand together. Looking to build your brand?   Where do you start? You are taking a big step and going it alone, so much to think about. 'Doing' the doing,...

Colour in Design

colour to make a statement. Perception of colour in branding Colour in design. Branding guides. Colour in design.   Colour can make or break a design. You have your design for a new logo and now the natural progression is to add colour. Where do you start? So many...

Business in a box

Business in a box Are you ready to launch? Get ready. This is your year. Business in a box Have you just had your lightbulb moment? I did a few weeks ago, I have been thinking of packages that I could put together to help you. I want to solve your design problems and...

SSL Security

Security. Be SSL  Secure SSL Security Is your website secure? Having a secure website for your business is essential.  Not only to safeguard yours and your customers data, but to reassure to visitors that your site is protected to browse and buy...

The Importance of having a Website

Business. Growing your business The Importance of having a Website I cannot stress enough how having a good website helps your business – especially a small business. Have you thought about having a website but do not how to proceed? Do not be...

Wix v’s WordPress!

Question. Wordpress or Wix? Wix V Wordpress   Understanding website building You may be venturing into an exciting new business and of course need a website or perhaps want a brand new look for your site? Are you confused over the many...

Logo design can be fun if you know your brand

Logo Design. Daunting or fun? Logo design fun or daunting? You have your business idea you have this grand vision of how you see yourself in 5 years or do you? It does not matter what industry you are in every business needs a face. This is your...

Business in a box

Business in a box

Business in a box

Are you ready to launch?

Get ready.

This is your year.

Business in a box

Have you just had your lightbulb moment?

I did a few weeks ago, I have been thinking of packages that I could put together to help you. I want to solve your design problems and give you the leading edge on your competitors, how does that sound?

#Problem 1

You have had your business idea, it could have been for a week or years but you really want to push it now. What is the first problem that you may encounter starting out? Cash flow. I had this problem myself, unless you have backing then we are in the same boat. I want to make your dream possible so my business in a box is priced to do just that.

#Problem 2

Knowing your brand, you will have a good idea who your perfect customer is, where they hang out and what their problems are that you can fix. This is your specialty. Mine is knowing what you need, how your logo will look, the logo styles that are in your industry already. You will have a bespoke logo for your business popped in the box.

logo, branding, graphic design, business identity

#Problem 3

Marketing material, where do you start? business cards? flyers? please don’t pull the ‘free’ rhymes with mister print card out. I am only using this as an example as I did this about 15 years ago! You are getting out there networking with prospective clients/suppliers. Go for it, hand them your business card. Now because you are savvy and have your business in mind you invested in the business in a box. You have some flash new business cards to hand out! They are designed with your branding in mind complementing your business.

“Make every detail perfect, and limit the number of details to perfect.”  

– Jack Dorsey, co-founder of Twitter.

#Problem 4

Website, now that could be a real problem, yes they can be expensive. Even more so if you choose the wrong platform. Maybe not in money as you could DIY it but will it really portray your business as you want to be seen?

 

You could have a really great start with building your online presence with a simple two-page website that again fits with your branding. You can get a lot of information now on two pages, this is also included in your business in a box. Also good to note that you will have security in mind as your new site will have SSL included and the first years hosting. There are terms but I can give you these when we have a chat.

What next? 

I am sure you are thinking what an AMAZING deal and such great value for money or you may have a few more questions? if you do then please feel free to contact me I will be glad to discuss any queries you may have.

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5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand Branding: Get it right! 5 Steps Let's push you to the next level   Banging on about branding again... Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side...

Building a Brand

Branding business - case studies. Let's look at some recent branding. Branding business.   Let's start your brand together. Looking to build your brand?   Where do you start? You are taking a big step and going it alone, so much to think about. 'Doing' the doing,...

Colour in Design

colour to make a statement. Perception of colour in branding Colour in design. Branding guides. Colour in design.   Colour can make or break a design. You have your design for a new logo and now the natural progression is to add colour. Where do you start? So many...

Business in a box

Business in a box Are you ready to launch? Get ready. This is your year. Business in a box Have you just had your lightbulb moment? I did a few weeks ago, I have been thinking of packages that I could put together to help you. I want to solve your design problems and...

SSL Security

Security. Be SSL  Secure SSL Security Is your website secure? Having a secure website for your business is essential.  Not only to safeguard yours and your customers data, but to reassure to visitors that your site is protected to browse and buy...

The Importance of having a Website

Business. Growing your business The Importance of having a Website I cannot stress enough how having a good website helps your business – especially a small business. Have you thought about having a website but do not how to proceed? Do not be...

Wix v’s WordPress!

Question. Wordpress or Wix? Wix V Wordpress   Understanding website building You may be venturing into an exciting new business and of course need a website or perhaps want a brand new look for your site? Are you confused over the many...

Logo design can be fun if you know your brand

Logo Design. Daunting or fun? Logo design fun or daunting? You have your business idea you have this grand vision of how you see yourself in 5 years or do you? It does not matter what industry you are in every business needs a face. This is your...

Logo design can be fun if you know your brand

Logo design can be fun if you know your brand

Logo Design.

Daunting or fun?

Logo design fun or daunting?

You have your business idea you have this grand vision of how you see yourself in 5 years or do you? It does not matter what industry you are in every business needs a face. This is your logo. You need a design that you will love, it’s going to stick around for a long time!

When Carolyn Davidson first unveiled her ‘swoosh’ design to Nike did they envisage how it has become one of the most recognised brands on the planet? Logo’s are a brands face, they are the most important decisions you will have to make when starting your own business. It is an integral part of your business it will be seen everywhere. I hope to give you a little help when thinking about your design. Let’s get that logo that you love!

logo, branding, graphic design, business identity

Graphic? Symbols? Typographic?

When you look at all the different logos in the world what are you drawn too? There are basically three different options, Typographic, illustrative or abstract. What’s the difference?

Typographic

Do you have a love of tradition? or a soft spot for a font or two? This is not the only way a typographic logo can come to fruition. I have put together a board on Pinterest to give you a few ideas. The clever way that letters are placed can really change the perception of the design.

Typographic logos are the most common designs, they are no-nonsense, to the point this is who we are! These can also be the most trickiest for us from a design point of view. Think about Serif, slab serif, san serif, script… the list goes on and on! You need to think about so many factors of the style, shape, weights. Extremely intuitive handling of typography along with countless hours of effort is needed to create a readable, memorable and personable mark. In many cases, a typographic logo design is a starting point for the addition of descriptive or symbolic elements. You will know what you like and what you don’t like – Tell your designer they can then help you bring your ideas to life!

“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.” – Saul Bass

Illustrative

Logo designs that feature illustration are very unique and often associated with certain types of businesses. Illustrations are widely used in packaging for organic companies, it is very fashionable within the food and drink industry. I have put a board together on Pinterest to give you an idea of how and where it is being used. Illustration is attractive think about your target market this might appeal more to a feminine user.

Abstract Design

A perfect example of this is one that I mentioned previously, the Nike swoosh, what feedback was given when Carolyn presented it “I don’t love it,” Knight told her, “but I think it will grow on me”. Abstract designs are ‘growers’ they are the clever ones, sometimes you don’t see it at first but when you do it clicks and you will never forget it! Look at the arrow in Fedex, how clever is that! Again a little Pinterest board to help you see the difference in all the various options.

“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.” – Saul Bass

Hopefully after looking at all the above you will have a good idea of what you like and what you don’t like now let’s look at some questions you need to ask yourself.

Target Market

Who is your target market? Who are you selling to? Your design need to reflect this market it needs to grab the attention of the people buying your services or product. Look at the people who buy your products, find out what they like. With technology and media the way it is we can research this easily, which leads on to the next question…

Main competitors

Who are your main competitors? what is their branding? what colours are they using? This we can find out really easy now! a quick Google and its all there. When thinking about their branding look at all elements and give them a score, how they can improve it? What would you do differently, this again leads on well to the next question.

Differences

What differentiates you from your competitors? Looking at my business I wanted to give my customers bespoke designs and a lasting relationship with value to the small business. I work closely with my clients allowing them to have a say in everything every step of the way, I like to include my clients like a partnership this will make my clients feel valued and listened too. Why are you different?

Emotions 

What emotions or feelings do you need to emote? Are you appealing to a certain audience? Think of a nursery their brand needs to say fun, caring but responsible. The age they are covering is primary 2-5 so what would the design need to feature or say? Leading on finally to…

Tag line  

Do you have a tag line? If so do you want it featured within the design? This will affect the overall shape of the logo design. Have fun with a tag line that reflects your new venture.

logo, branding, graphic design, business identity

F&R Designs March 2017

What next?

Now you might have a little more incite to the things that you need to think about before embarking on your journey, if you are looking for more help please feel free to contact me I will be glad to help. I can send you a brief form to go through which will help. I will be going further into the process looking at colours and what they can represent.

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Subscribe to our Awesome Newsletter.

BRANDING

Logos.

Some hints and tips to get you started.

FUNDRAISING.

An excellent cause.

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