Business in a box

Business in a box

Business in a box

Are you ready to launch?

Get ready.

This is your year.

Business in a box

Have you just had your lightbulb moment?

I did a few weeks ago, I have been thinking of packages that I could put together to help you. I want to solve your design problems and give you the leading edge on your competitors, how does that sound?

#Problem 1

You have had your business idea, it could have been for a week or years but you really want to push it now. What is the first problem that you may encounter starting out? Cash flow. I had this problem myself, unless you have backing then we are in the same boat. I want to make your dream possible so my business in a box is priced to do just that.

#Problem 2

Knowing your brand, you will have a good idea who your perfect customer is, where they hang out and what their problems are that you can fix. This is your specialty. Mine is knowing what you need, how your logo will look, the logo styles that are in your industry already. You will have a bespoke logo for your business popped in the box.

logo, branding, graphic design, business identity

#Problem 3

Marketing material, where do you start? business cards? flyers? please don’t pull the ‘free’ rhymes with mister print card out. I am only using this as an example as I did this about 15 years ago! You are getting out there networking with prospective clients/suppliers. Go for it, hand them your business card. Now because you are savvy and have your business in mind you invested in the business in a box. You have some flash new business cards to hand out! They are designed with your branding in mind complementing your business.

“Make every detail perfect, and limit the number of details to perfect.”  

– Jack Dorsey, co-founder of Twitter.

#Problem 4

Website, now that could be a real problem, yes they can be expensive. Even more so if you choose the wrong platform. Maybe not in money as you could DIY it but will it really portray your business as you want to be seen?

 

You could have a really great start with building your online presence with a simple two-page website that again fits with your branding. You can get a lot of information now on two pages, this is also included in your business in a box. Also good to note that you will have security in mind as your new site will have SSL included and the first years hosting. There are terms but I can give you these when we have a chat.

What next? 

I am sure you are thinking what an AMAZING deal and such great value for money or you may have a few more questions? if you do then please feel free to contact me I will be glad to discuss any queries you may have.

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SSL Security

SSL Security

Security.

Be SSL  Secure

SSL Security

Is your website secure?

Having a secure website for your business is essential.  Not only to safeguard yours and your customers data, but to reassure to visitors that your site is protected to browse and buy from.  Having SSL installed on your website is especially important now due to the changes in Google Chrome and Mozilla that are starting in 2018. If you do not have SSL on your website or have not updated recently, Google will deem your site untrustworthy.

What is SSL?

SSL stands for Secure Sockets Layer. This is the commonly used name, however the most recent term for it is TLS meaning Transport Layer Security.  This technology protects your website from hackers trying to steal personal information. It establishes an encrypted link between a web server and browser and ensures all data between the two remains private. You may have noticed the HTTP:// or HTTPS:// as a prefix to a URL at the top of a web page. Ever wondered what that actually means? The HTTPS shows that the website you are on is protected by SSL, whilst HTTP means that it is not.  When there is SSL there is also usually a padlock next to the address bar which includes the company certificate with information available.

The importance of SSL

Online commerce and shopping is used more frequently now attracting cyber criminals to steal personal data and bank details. Those websites with HTTP are insecure and are more likely to be hacked as it is easier! If a website has not got any security then they can intercept data typed onto a site. When the website does have SSL it establishes an instant connection and scrambles the data so it cannot be read. SSL is not too difficult to buy and install and it is worth it in the long term.

If you have the option to buy a product on your website or forms to fill in then you should have SSL. SSL secures card transactions, file sharing, database connections, webmail services, the control panel, cloud based platforms and more.

It is best to have SSL across the whole website, whether a form or payment process is on each page or not, as there are SEO (Search Engine Optimisation) benefits!  Google has confirmed that SSL is now part of their search ranking algorithm.  If your website has SSL then that puts it at a higher ranking to those that do not! This means better visibility for your business and more visitors to your website.

Approximately 85% of people will not continue browsing if the website shows it is not secure. A visitor or customer to your website will trust you and the site easily and instantly if they see there is HTTPS in the URL and a padlock. Certificates prove the website is authentic and official and people feel safer on your site. Having no security could deter people and potentially lose business!

Having SSL is especially important now as Google Chrome is becoming stricter on unsecure sites. In new updates in 2018 there will be a harsh ranking of websites with just HTTP.  It also applies to some with SSL already, so yours may need to be updated.

logo, branding, graphic design, business identity

Changes in 2018

Google will distrust all existing Symantec SSL certificates issued by their old infrastructure starting from March 2018. Owners of web pages with just HTTP will be marked as not secure in the new Google Chrome update.  Chrome has around 47% of the browser market so when their new update is released, a significant number of websites will be affected immediately.  Google Chrome have already done something similar in early 2017 when they checked that any websites collecting sensitive information such as passwords and credit card numbers had SSL. Now they will be looking at all websites!

So, why are these changes happening? There had been a concern for sometime about Symantec, leading Google Chrome to lose confidence in them and they formed an investigation. Symantec were found to have entrusted several organisations with the ability to issue certificates without the appropriate guidelines and had been aware of security issues with those organisations. Symantec also bought other companies called GeoTrust, Thawte and RapidSSL and were added to Symantec’s trusted certificate issuers. These are now also deemed untrustworthy, so users will have to request a new SSL to still be seen as secure to Google Chrome and to keep their SSL.

A SSL is issued by a known and credible Certificate issuer called a Certificate Authority (CA). After Symantec had been discovered selling SSL certificates from unknown issuers and not from a trusted CA, Symantec will now have to rebuild their entire certificate infrastructure from scratch if it wants to remain in the CA business. They have now instructed DigiCert to work on behalf of them until they build a new infrastructure as was the agreement with Google. DigiCert will be authenticating any certificates separately from other Symantec issuers and if approved will be instantly reissued.

The new process starts with Chrome 66, which is to be released to Chrome Beta users in March 2018 and to Chrome Stable users around April 2018. These updates will remove the trust in Symantec issued SSL certificates that were given before June 2016. For your SSL to still be valid and seen as trustworthy for Chrome 66 it must have been bought after 1 June 2016 or from another trusted Certificate Authority issuer that Chrome trusts. However, if your SSL is fine for Chrome 66 then it will need a new certificate for when the new Chrome 70 is released in October 2018. This other update from Chrome fully removes any trust in Symantec’s old infrastructure and all certificates it issued as well as from issuers Symantec trusted – unless they were independently operated and disclosed to Google previously.

Mozilla have also confirmed that it intends to follow the same timeline Google have created and are working with Google to make the transition as easy as possible.

5 reasons to make sure your site has SSL.

1, Look more professional.
2, Increase visitor loyalty to your site.
3, Attract more customers and make more sales.
4, To protect your own information.
5, To protect your customers.

Ensure you are SSL secure!

Website security is becoming increasingly important and now with the Google Chrome and Mozilla changes, it is essential to ensure your business website is seen as secure. Has this post made you think about how much security there is on your site? Are you worried you have not got an SSL certificate or do not know if it is updated ready for the changes ahead? When we build a website for you we can arrange the SSL security and with existing websites I can help determine what security you have and if you need to update or add it. Any questions or concerns – contact us and we can help!

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Subscribe to our Awesome Newsletter.

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The Importance of having a Website

Business.

Growing your business

The Importance of having a Website

I cannot stress enough how having a good website helps your business – especially a small business. Have you thought about having a website but do not how to proceed? Do not be discouraged by not knowing how to create or maintain a website as it can all be done for you!

Why do I need website?

A website is expected these days and it is a center piece to your business. Your website could be a key element in securing another sale or creating a lasting customer.  It is a key marketing strategy as it is a chance to showcase what you do and improves customer service.

It is said that around 46% of small businesses do not have a website.  This is concerning as 93% of a business purchase or decision has started with an online search. Around 12% of people only have a Facebook page which they use as their website.  Whilst 84% of consumers believe that having a website makes the business more credible than others without an online presence.

First impressions

Once someone has formed an opinion on something it is difficult to change their mind, which is why a website needs to inform and grab the person’s attention!  Gaining information about a business is vital and usually the first thing people do is search online.  Revenue can be lost if you do not have a website.  People want to know about you and your business before they have even spoken to you. It can put people off seeing that your business has not got its own website. It also means people cannot identify with you and so they will not put their faith in you to do the job. Your website gives an inside look to what you do and you do not even know it is happening.  It is there to be judged, but also it has to be so good that it convinces people that you are the one to help them!

logo, branding, graphic design, business identity

Free marketing and online image

Having your own website is free and instant marketing and it is definitely the least expensive option.  Once set up, it can be changed and updated as often as you want!

A website can also influence what is said about your company. It may be the first thing people find about you and it needs to intrigue those who stumble across it.  Having an online presence can benefit you and makes your business look more ‘official’ and better overall. It can build good relationships with customers and supplying contact details shows you are eager to help. Having a space for reviews or testimonials also helps generate future business with others.

Accessibility

Want your business market to increase? Of course you do! Your business has the potential to expand further than just locally if you have a website.  Anyone, anywhere in the world has access to it. Your business can grow to a wider audience!  People buy more and more online now and if you have items to sell then they can be put on your website.  That is not only more enticing, but leads to more sales!

A website is accessible all the time, which is great because people like convenience. Rather than making direct contact with you, they will first do some research.  A website makes it easy for people to find you, learn about you and answer any questions.  You could be listed in a directory which means you would perhaps show up in Google’s suggestions, but that is a risk and still makes it difficult to find and gather information.  Simple key word tags can be added to website pages which helps promote your business from online searches too.

Do I really need a website?

Even if you consider your business to be ‘offline’, it is crucial to at least get the basics online so people know about you.  Not being able to find solid or certain information can be irritating and could mean them choosing another company.   Also, if there is no updated information about you online – someone could assume you are out of business!

Updating

A website represents your business to those who do not know anything about it or you. It can gain you credibility, enables trust and makes you look professional and reliable.  Your website should stand out from the crowd! The look of the website is essential and if you have any particular colours, fonts or pictures you want to use then your designer can add or change them easily. Fresh content is important and makes your website attractive to potential customers and shows dedication to your work.  If you are worried about writing for your website, then there are many people out there who can create content for you and your business!

“Websites promote you 24/7: No employee will do that.”

 ― Paul Cookson.

What now?

Most check online nowadays to find a business or service. You do not want your business missing out! It puts yours at a competitive disadvantage. A website is not just a nice add on or tie in to your business, but it is a must have in this changing world.

If you were wondering whether to have a website or did not think you needed to, I hope this post has given you some reasons to consider getting one.  Do you want to improve your exiting website? Many have ideas as to what they would like to do with their website and just do not know how or do not have the time. I can build the website you want and even update the content or show you how.  I would love to hear from you with any website related questions and let me see if I can help you create a good online image!

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Subscribe to our Awesome Newsletter.

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Wix v’s WordPress!

Wix v’s WordPress!

Question.

WordPress or Wix?

Wix V WordPress

 

Understanding website building

You may be venturing into an exciting new business and of course need a website or perhaps want a brand new look for your site? Are you confused over the many conflicting statements about each site and need to understand further?  There are many choices out there on which website builder to use. I have recently been asked a lot specifically about Wix and WordPress and which is better.

What is the same?

WordPress and Wix have improved a lot over time, as you would expect, such as with the amount of themes to choose from and how modern they are and the search engine optimisation (SEO).

Although used for similar functions, Wix and WordPress have only a handful of similarities.  Both websites are ‘ready to use’ – simply install and make an account and off you go. They do not require you to know any coding – at least not at first on the basic level.  Also, both sites have the option to have your own domain name, which is a must for any business – although unfortunately both incur a cost.

Figures

Let’s give you some figures for comparison.  Wix started in 2006 and has a reported 109 million users, with around 45,000 users joining each day and 2.87 million being paying subscribers. They have only 510 professional templates to choose from when building your site.

WordPress was released in 2003.  There are 60 million websites supported by WordPress with 27.5% of them in the top 10 million websites. WordPress has more themes with 2,449 – a lot more choice or perhaps too much choice! It has 44,000 plug ins for any desired function for free, plus premium plug ins, which are downloaded 1.2 billion times – although this includes ones from other market places so there may be compatibility issues.

logo, branding, graphic design, business identity

Why do people choose Wix?

Wix is known to be the more basic website of the two which automatically sounds like it would be more accessible to someone who does not have much experience in web building.  It is best suited for small businesses, photographers, restaurants, hospitality and musicians.

The main feature that people love is the Artificial Design Intelligence – the simple ‘drag and drop’ and being able to rearrange items on a page.  They give you tools, templates and guidelines to help you design your website how you would like it to look. Once you have selected which type of business you are, it gives you a template and there is example content for you to delete and replace with your own.

Wix has everything hosted on their site with access to all of it, including plug ins, and good customer support, which is a downside to WordPress as only developers of the plug in can help you.  All the content is run on Wix, which means that there is more control of security and when you have a problem or question there is the Customer Support.  There is even phone support which is a rarity with most websites these days.

The downside of Wix

Being a basic site sounds appealing, but also has its disadvantages.  Wix is perhaps too simple and that presents limitations. It can give you a feel that it is less personalised because of the barriers you encounter. At first it seems like it will be a great site to use and all will be relatively easy, but maintaining it is another matter. If you want to add anything extra that is not supplied by Wix, such as adding pixels (page width) and custom share buttons, it starts to prove difficult. Unlike WordPress, there is no flexibility to change with advanced tools being unreachable for basic users.

WordPress is mobile ready and easy to use, however Wix does not look good on a phone straight away – which is imperative in this modern day.  To ensure it is readable on a mobile you would have to rearrange your pages manually.

As great and limitless as drag and drop sounds, you do run the risk of cluttering up your website too much, which would be unappealing and can slow down the site with too much information.  It also does not help give consistency and structure throughout the website pages.

Worryingly there is no file storage for Wix content and if you decide to leave them and use another host you annoyingly cannot copy the website and bring it with you.  Choosing templates is fun, you want to explore what Wix can do and what your website could look like – but do not load content until you are completely sure as once you change templates you have to start over each time.  That is difficult to abide by, as you can only really tell how your content will be displayed to visitors when your words and images are placed.

When do I start paying with Wix?

Using a basic plan to start is fine but eventually you are going to want to improve and add to it. To advance you would have to purchase a premium package which would give extras such as more data storage and bandwidth.

Most of the apps are free, but there are not nearly as many options as WordPress and so eventually you may have to pay to get what you want. To add to this, third parties can provide apps to Wix and some are not how they seem or do not integrate well to the system, which messes with the functionality of the website.

To remove adverts completely you have to be on one of the payment plans which sometimes is not suitable or justifiable for a small business, but without this it could lead to the site looking unprofessional with unrelated and branded adverts all over it.

There is great debate about the search engine optimisation (SEO) over the two websites.  WordPress is amazing at tracking visits on your site and how many have seen which pages and it is easy to use. Wix however does not offer this feature unless you pay to add Google Analytics.   This is something that really should not require spending money on.

If you want an online store function where people can buy items you are selling you do have to upgrade.  Wix sales capabilities have improved over the years but to get the very best there is a cost.

“Choosing the right platform for your business or blog is one of the most critical things you can do when you are getting started. Keep your long term vision in mind when choosing your platform.”

Why use WordPress?

WordPress is my go to for website building.  It is now the most popular website host with the biggest community using it.  The site is highly customisable, feels more personal and is much more powerful than Wix. You definitely get more for using WordPress without spending anything in comparison to Wix – making it a great choice for businesses, non profits organisations and existing companies.

Design options

There are so many themes to choose from! You could spend hours just choosing the look and colours of your site! Although that is only fun for a while…the best part is that unlike Wix, you do not have to redo your content if you change the theme.  The text and images will still appear, there are no restrictions – although your content will be displayed better on some themes than others.

Options range from using WordPress as a blog or a small personal site to large e-commerce sites.  Most themes come with built in customisation options which can be made even better with the variety of plug ins. E-commerce plug ins even have dedicated themes to work with.  If you able, you could also create a completely custom theme for your company website.

What else does it offer?

The most known aspect WordPress has over Wix is that the SEO is a lot better. This is what makes your website more visible in online results and searches and with the right key words, HTML links and codes it gives you a wider platform of people visiting your site.  This can be a perk as mostly you do not have to pay for this.  It is also said it is easier for Google algorithms to read WordPress sites.

The main difference between Wix and WordPress is that with WordPress you cannot change all sections of the page making managing content difficult, unlike with Wix where their drag and drop means you can move things anywhere. However, you can programme custom fields which you can handle yourself or by using plug ins.

If you need help with anything, the best way to contact WordPress is through their Twitter where they have many people responding all the time. There is also the support forums you could post in and even read through to see if you can find your answer there.

When you want your site to start getting more advanced, you will need to do a bit of coding but there are tools to help you.  WordPress is open source which means you can freely modify and distribute code without paying licensing fees.

Behind the scenes

The admin panel where you change the content on the site is very smart, clear and user friendly.  Once you have set it up, editing text and adding images is easy.   Whilst you are editing, WordPress saves automatically as you go so you do not need to remember to save manually all the time.  You can edit each section individually on a page and save it, but it does not update the website to visitors until you are ready and have pressed update.  This is great so people are not viewing the website being updated in bits and pieces.  You are also able to view old revisions of pages if you require.

WordPress is a lot better at automatically updating everything on its site.  It has a regular development schedule and there is a Core team who monitor security issues and who are testing and fixing any problems. Despite the updates though, be mindful that some themes and plug ins need extra attention as some are developed just for certain versions of WordPress – it always better to check compatibility with WordPress before installing. Do not forget to have a back up of files! Some hosting plans have frequent automatic backups of your site data and you can also do it manually.

WordPress is a lot for a beginner, the designing and layouts could be harsh at first, but once you understand it, it is easy to use and definitely worth learning in the long run.  The free starting option offers a lot more than Wix does at their basic level.  It is all about getting a good website for as little money as possible!

Create that website!

There is a lot to consider!  Having the right website for your business is integral to success. I hope this post has given you some food for thought and has helped you decide which is the best option for you use.  If you have any questions about website building then do let me know!

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Subscribe to our Awesome Newsletter.

5 Steps to perfecting your branding

5 Steps To Perfecting Your Brand Branding: Get it right! 5 Steps Let's push you to the next level   Banging on about branding again... Yes, sorry it is my passion! I want to help you with great advice. You might have the best logo in the world or maybe the flip side...

Building a Brand

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Colour in Design

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Business in a box

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SSL Security

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Question. Wordpress or Wix? Wix V Wordpress   Understanding website building You may be venturing into an exciting new business and of course need a website or perhaps want a brand new look for your site? Are you confused over the many...

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